I visit Chase.com on a regular basis and always have a hard time finding the information I need even though I’m rather familiar with the site. I decided to take it upon myself to redesign the account summary and detail pages.
- The account page is hard to navigate.
- There is too much copy and not enough graphic elements.
- There is no clear account separation.
- The account summary and details pages are not in line visually with homepage.
- Simplify the pages by removing/condensing unnecessary information from the pages.
- Add clear visuals to guide user through the page.
Chase customers looking for easy access to their account information.
Below are a few samples of other financial institution account pages:
Analysis of existing pages:
- The primary navigation not clear enough.
- The “upsells” like credit cards and rewards should be relegated to another area of the site.
- Under accounts, there should be a “simplified” display with the option to “see more”.
- The lack of color variety makes it difficult to find specific information.
- There are too many links in sidebar.
Design (Round 1)
Feedback from Round 1:
- Move “Switch Account” to left below account name.
- Change “Switch Account” to “View Another Account”.
- Change color of links under “Pay Bills” to de-emphasize them.
- Rearrange dollar amounts at top to put focus on what’s most important.
- Tighten space in account summary.
Design (Round 2)